African farmers, producers, and exporters have sustainable products relevant to high-value global markets like the EU. However, farmers do not know how to access this market, nor do they have the knowledge and skills of how to go about it. The main issue is that products do NOT fit the required standards in the EU and quality standards compliance which is an issue for most buyers.
Our goal is to assist African agri producers and their products to be competitive, fit, and ready to enter global markets, the case of the EU regarding standards, food safety, and norms.
As such, we assist the journey of African products in meeting high-quality standards and standing out in the EU market. This is because the competition from other producers is fierce. Like the case of producers from Latin America, and Asia to name a few.