Sourcing food products from Africa, by buyers, especially EU buyers can be challenging because of various reasons. For instance, the vast size of the African continent and its huge population. So, who to reach out to for business? Who can buyers trust to source products and deliver as promised? Again, there is the problem of quality, price, and proximity to the goods. As such, the big question is: how to access the untapped potential of agri products from Africa that are of trusted quality and the price is right?